Sound technology has been turned into a primary user interface for companies, thanks to the proliferation of artificial intelligence (AI), speech recognition and voice-enabled devices and services.
A recent study revealed that the global voice recognition market is expected to be US $ 127.58 billion by 2024. Researchers are also predicting that by 2021, 40% of customers will use sound technology to perform many tasks, from searching for information to shopping. .
It is not difficult to understand the interest of sound to consumers and businesses. For one thing, it's extremely easy to use – first of all, people can talk four times faster than they can. The technology behind the sound interaction is constantly evolving. Using a AI akıllı deep learning ad technique, where a software system was trained using millions of samples, researchers with tremendous amounts of computing power were able to make computers much better at responding wisely to verbal expressions. What's more, hardware (eg smart microphones) to support audio user experiences becomes cheaper and more productive. Today, about 40 million people in the US have an intelligent voice-enabled speaker.
Such developments highlight the way businesses adopt voice-enabled user interfaces to deliver richer, more affordable customer experiences. Increasing productivity and efficiency are essential for audio technology to play an important role in the workplace, to allow employees to organize meetings, to ask simple questions, and to make reminders without stopping.
However, if companies want to pre-evaluate the opportunities due to the fact that such interfaces gain traction, it is very important that they immediately find their voices, develop applications that can represent their brands and leave a strong impression.
The rise of voice assistants like Amazon Alexa, Apple Siri, and Google Now lead to a fundamental change that will affect every business. Customers, partners, employees – each individual – expect to connect with brands in every industry through voice-enabled interfaces. In this framework, all businesses need to know about the rise of these technologies and what they should do now to take advantage of it.
Providing superior customer experience
Sound as a way of scaling personalized experiences offers tremendous potential. After all, it's natural for us to chat – how to communicate, share information and express emotions. Combine audio with instant translation; it can hamper barriers to communication and less natural interfaces such as mouse pad and keyboard.
I believe this is the real key to the power of sound: instead of writing, you only talk to AI who controls it. Even kindergarten students can keep up to ordering through Alexa, which provides the ease of sound-efficient trading experience – so some households have accidentally sent out expensive toys.
Take them aside, consider taking a smartphone out of the pocket, opening an app, scrolling, and then the effort you've made to find out if a store is stocking a particular product. Now you can compare it with the experience below to become a reality in the near future: A supermarket chatbot için chats with you deneyim when you're browsing a store, providing personalized ideas and promotions, guiding you to items that match your particular diet. Describes the preferences, even the provision of certain products.
Of course, sound does not apply to every situation: The same scenario also transforms the images of a large number of people who simultaneously access the audio systems in every corner of a store or workplace to a deafening effect.
However, the benefits of such an approach to consumers will become more evident when voice-enabled devices and systems recognize us and use AI to predict the next action we want to take.
For example, before the hotel chain's voice assistant congratulates a returning customer with a warm welcome, the favorite playlists have been uploaded and the TV's most viewed channels before reporting that the room temperature is set to the preferred temperature.
Model breakage for CPG brands
As these examples show, audio has the potential to become a major differentiator in today's hyper-competitive business world. But it also offers a number of new challenges. For some businesses – especially consumer packaged goods (CPG) companies – there is a real threat to developing the traditional ways of buying the rise of sound.
At the heart of the problem is that users who buy a voice-enabled device from market leaders (including Google, Apple, and Amazon) are now part of the company's ecosystem as they interact with other products and services. . Get consumers to interact with the Echo Dot smart speaker powered by Alexa, with millions selling units on Amazon's retail site in recent years.
Extremely easy and convenient for people who buy a Yank that turns into Alexa to help them shop. However, when we have a voice assistant interface, we see Our choices – we are just asking for them. For example, you can see an ad for a consumer diaper and immediately ask the “Alexa, which is the best diaper for a baby with sensitive skin?, To start the buying process.
In this context, Alexa is prepared to make a proposal unless shoppers specify a brand. What's more, they'll lead them to a special Amazon version of pinch labels. This may undermine any impact of brand names or change brands with convenience factors such as price and delivery speed.
When Alexa & # 39; s and its former created such a growing brand agnosticism in CPG space, once shrinking shares of shelf positions or store distribution gained less importance. Making sales on websites is the same thing: the traditional advantages offered by banner ads or email marketing campaigns are no longer valid.
Prepare for a new border
Threats are on. Researchers found that 85% of Amazon customers chose the recommended Amazon product while shopping with voice. A new study also shows that 67% of millennials and Generation Z -ers use voice-assisted personal assistants, such as Siri and Alexa, to connect with companies.
In order to have any market share, CPG businesses now need to activate and activate their applications to avoid being interrupted by gateways such as Amazon.
In the longer term, AI and voice recognition technology will continue to evolve in the age of new voice-enabled user experiences that turn the customer experience at the top. If businesses are not ready to think about how they approach the sound in relation to brand messaging and business objectives, they should do so without delay. Otherwise, the future consensus may be that they ignore your customers. After all, the sound is the next limit.
Image Credit – Salesforce / Freeimages.com – Ante Vekic