Thursday , May 19 2022

Working social media sheds light on the power of alcohol ads


Alcohol companies should restrict or limit their ability to comment on advertisements submitted to social media sites, or restrict them to new research that emphasizes the power of positive or negative practices that their peers may have.

According to published research Journal of Alcohol and Drug ResearchAlcohol ads on social media sites such as Facebook are more effective when they receive positive and intrinsic comments that increase users' desire to consume alcohol.

Dr. Jonathan Noel at the UConn School of Medicine. The study, conducted by Thomas Babor, had 120 young adults aged 21-24 years living in the United States.

Each participant saw four online ads (real beer ads on Facebook). The researchers then selected specific comments that would appear with the ads.

After reviewing each ad, the participants thought that the ad would increase the drink request and share or share their ads as they wanted.

The desire to drink the least was found after the participants were exposed to ads with anti-drinking comments. On the other hand, after seeing an ad with an interpretation of drinking, the demand for drinking increased by 3.5 times.

The new study shows that social media users displaying alcoholic ads are more than twice as likely to be "Like" or "Share" when they add comments in the appendix.

While this seems to be a clear summit, it reinforces the power that real or paid reviewers can have on the success and impact of an ad, as in social media marketing.

Editor-in-chief of the study Var There's more information on social media than a post or a message, Jonath says Jonathan Noel. M We see how other users react to a shipment, and that's the answers that can affect what you desire to drink.

Büyüleyici Our findings suggest that comments left by other social media users can strengthen or reject the message from a post “. These comments not only affect the desire to drink, but also increase the access and virality of the original message. "

As a result, the researchers suggest that the industry korumak needs to develop a voluntary self-regulating system that regulates their own ads v, perhaps to restrict or prohibit comments on social media ads to protect users who might allow them to comment on social media ads. The power of the comments is fed to promote responsible drinking messages.

Olabilir People who are heavily drinking and those who are addicted to alcohol may be most sensitive to the potential effects of drinking comments, Araştırma the researchers said.

Researchers, as well as positive comments about drinking can be used as alcohol tips, said, "alcohol exposure after exposure to alcoholism can lead to increased exposure to alcohol tips," he suggested.

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