Google has diluted the controversial plan that critics have encouraged the creation of "counterfeit" price comparison sites and that an advertising agency should say that Google has "ruined everyone".
Weather forecast announced last month Google & # 39; s offers significant incentives to retailers – typically hundreds of thousands of pounds per month – that spend their ads through a Google approved shopping service or CSS.
The search giant then showed the names of CSS & # 39; s in the Google Shopping supplement, giving the impression of a successful shopping market.
Now Sky News has found out that Google has stopped killing 85% of the incentives they give to the largest retailers, effectively, for many small agencies.
The search firm did not offer any reason for this change, but was subject to criticism of the true nature of certified CSS sites following the investigation of Sky News.
Regarding the story of Sky News in the European Parliament, European Competition Commissioner Margrethe Vestager said: ay This has also reached us. The wrong shopping comparison sites claims.
”And of course we're looking at it, how is this market developing, and is it actually a Trojan Horse to make changes work?“
Google is under pressure to prove increased competition in the search engine. EUR 2.4 (£ 2.1) billion fined by the European Commission In 2017 for the reduction of competitors decided to give "equal treatment" to their rivals.
In June 2018, Google began to approach advertising agencies and invite them to make comparative shopping sites, after they attempted to encourage them to bid on placing price comparison sites in the shopping box.
The incentives offered encouraged what an agency called a "feed spree" among advertising agencies and advertising technology companies. In the first four months of the launch, more than 120 sites were signed.
Then, for the surprise of the participating agencies, Google changed the terms of the agreement.
In an e-mail on October 4, Google said it would no longer offer retailers a 30% discount on advertising spending, and it would be worth € 32,000 per month (£ 27,000).
Instead, it would be a discount of 5% from November 1st – but the total monthly amount a retailer could get increased to $ 100,000 (£ 77,000).
To achieve this amount, a retailer must spend $ 2 million on advertising in a single calendar month through a CSS.
After months of encouragement, a sudden withdrawal of incentives, not wanting to give his name and betrayed an agency's CEO's left a presentation.
They said to Sky News, "It was a great exercise." "We had to get our developers out of all our existing projects to develop and run it."
"It would be nice to get someone from Google, if they're going to make a statement, or just say something, I'm sorry, we've screwed everyone up."
Sky News, at first glance, is similar to the price comparison sites of CSS sites, but when examined more closely, many froze or collapsed. Most just offered a small range of products.
This is because, as several site operators told Sky News, Google certified sites were never intended for shopping. One was called an "advertising system that looks like a price comparison".
CEO They went to all these agencies and said, & Hey, come to the ship, set yourself as a CSS ın and effectively bogus CSS. Stables.
"They're advertising on Google and they look like a price comparison site. They're not. When consumers really go to these sites, they'll be terrified.
"In this market, we are led by a player who does evil effectively. He uses his power to kill the people they choose."
Since Google's promotion in September 2017, the traffic from the Kelkoo search engine has dropped 68% from Google.
Asked about the latest changes, Mr. Stables said that Google's system was "not suitable for purpose". He added: "You don't have a real price comparison experience right now. You have ads on Google."
Although the Google Commission does not satisfy, it may be responsible for non-compliance payments up to 5% of the average daily turnover of the Alphabet, the parent company of Google, until the beginning of the non-compliance.
A Google spokesman told Sky News: ürün We have fulfilled the order of the European Commission. We allow all comparative shopping services to compete equally to show product ads from vendors on Google & # 39; s search results page. Bir