Apple reported today that the financial fourth quarter 2019 earnings. The news reflects Apple's overall trend last year: iPhone sales dropped, but service revenue reached an all-time high. In other words, Apple's strategy to highlight hardware sales and place more bets on subscription services seems to be working.
Revenue of $ 64 billion was a quarterly gain per diluted stock of $ 3.03, an increase of 4 percent from the third quarter of 2013, an increase of 2 percent year-on-year.
However, Apple's largest money maker iPhone sales declined year-on-year and decreased by 9.2 percent to $ 33.36 billion. On the cover side, Apple reported that it has reached a record level for the service sector it has brought. $ 12.5 billion in the fourth quarter ($ 11.46 billion in the last quarter and $ 10.6 billion during the year).
Mac revenue also fell 5% to $ 6.99 billion, with significant increases in iPad's (revenue $ 4.65 billion) and Apple's wearable / home / accessory unit ($ 6.52 billion in revenue) compared to last year.
Specifically, Apple's new service record precedes the launch of Apple TV Plus, perhaps the biggest bet, but it sells consumer subscriptions (although this includes Apple's new Arcade gaming service launched in September).
Tim Cook, Apple's CEO, commented in a press release, ık We have come to the conclusion of a groundbreaking 2019 fiscal year with our highest ever 4Q revenue by accelerating growth from Services, Wearable Goods and iPad. Tim Alan Customers and reviewers who have been praised for the new generation of iPhones, today's new, noise-canceling AirPods Pro is the hot spot for Apple TV + and our best range of products and services so far; very optimistic about what happened in the holiday neighborhood. "