Thursday , May 19 2022

Strategic cooperation between MBC and Citruss World of Shopping to improve the TV shopping experience


After more than a decade of collaboration, MBC signed a 5-year strategic understanding and strategic cooperation agreement with Citruss World of Shopping. This movement aims to promote business investment, improve TV shopping experience, brand branding on multimedia platforms and promote various audiovisual communications, and uncover future investment opportunities with a focus on Middle East and North Africa.

In this context, the MBC Group held its headquarters in Dubai in the presence of Sam Barnett, Group Chief Executive Officer, Citruss World of Shopping at the signing ceremony of the Memorandum of Understanding between MBC and Citruss World of Shopping. Jason Kong and Valoris are General Manager Walid Zain, representing Capital and senior executives and senior officials of both sides.


"The importance of multi-platform shopping in the region has recently increased significantly, and Citruss is one of the leading companies in the World of Shopping industry," said Sam Barnett, CEO of MBC Group. Said. "MBC is proud that its cooperation with Citruss World of Shopping has been around 12 years, so today we see ourselves as a part of this success and success." "Our renewed cooperation came after the strategic investment of Shark Shopping in Citruss World of Shopping and we look forward to further cooperation in the future," says Barnett.


"After more than a decade of collaboration between Citruss World of Shopping and the MBC, we are pleased to announce that we will continue this relationship by signing a Memorandum of Understanding and leading to a strategic partnership with several vital sectors," he said. "Our goal is to maximize the benefits to our customers in parallel with the viewers of MBC, bringing millions of millions of MBMs together in the region and bringing together our experience and expertise in the retail industry and bringing the best and most reliable products to the region." "While we are expanding our digital platform as a strategic investment in Shark Shopping in Citruss World of Shopping, we hope to continue to collaborate with the MBC to develop the region's TV shopping market," Kong said. As a part of the One Belt One Road initiative, it is a successful example of building bridges between China and the Middle East.

Zain said, "We are investing in Citrus World of Shopping since 2014 and have seen a continuous expansion over time in sales channels and regional availability." "Our long-term strategic partnership with MBC, together with the strategic investment of Shark Shopping in Citruss World of Shopping, has been taken to strengthen our quality presence in the region and to accelerate our growth and growth, to take advantage of cooperation with China's third-largest player. ırsız We're looking forward to working with these two strategic partners, who share the vision of delivering the best multi-platform shopping experience in the region. önemli

Thank you for visiting our website, and if you have any questions about this news, make a strategic collaboration between MBC and Citruss World of Shopping to improve your shopping experience.
Source: El-Nahar

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