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Aids-Hilfe Schweiz launches new campaign with emoji



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Aids-Hilfe Schweiz, in cooperation with TFK communication agency, developed a campaign to combat fear, prejudice and discrimination against HIV-positive people.

Every year 1st December World AIDS Day. Meanwhile, Aids-Hilfe Schweiz launched a new campaign in cooperation with the communications agency TKF, which will be held without fingerprints and moral threats. Instead, the campaign includes the use of various emojis as we know from Whatsapp, Telegram and other social networks.

«For love and desire together, with fear»

The campaign aims at reducing prejudice against HIV-positive people, as it says on the website of AIDS-Hilfe Schweiz: "Viral load-suppressed HIV-positive people – they are taking antiretroviral treatment and are regularly tested." The virus cannot continue. »

Need to know about AIDS and HIV

Andreas Lehner, Managing Director of Aids-Hilfe Schweiz, said in an interview during the interview: baş HIV-positive people are now seen as a hidden threat to others. It is said that there is no risk of transmission from HIV-positive people, most people have reservations about those who are infected.

Studies give certainty

Lehner said the campaign would launch a campaign for more responsiveness in 2018. As a result, between 2011 and 2016, three highly comprehensive studies on HIV-positive persons who received treatment and who had no condom sexual intercourse with their spouses were conducted. The results are clear: There was no single HIV transmission in 75,000 files, regardless of whether they were gay or heterosexual.

The campaign should not underestimate the issue of HIV, but should change its prevention weight: ir We should still respect the HIV virus, but here, where it is dangerous, kon says Lehner. The greater danger comes from people who think they are HIV-negative.

Need to know about AIDS and HIV

1st December World AIDS Day. The stated purpose is to make the community vulnerable to the risks of HIV / AIDS, to face prejudices and to show that everyone can live together. But what is AIDS really? What is the difference between HIV? And how do you really get involved? Read here.

Need to know about AIDS and HIV

1st December World AIDS Day. The stated purpose is to make the community vulnerable to the risks of HIV / AIDS, to face prejudices and to show that everyone can live together. But what is AIDS really? What is the difference between HIV? And how do you really get involved? Read here.

Need to know about AIDS and HIV

1st December World AIDS Day. The stated purpose is to make the community vulnerable to the risks of HIV / AIDS, to face prejudices and to show that everyone can live together. But what is AIDS really? What is the difference between HIV? And how do you really get involved? Read here.

Need to know about AIDS and HIV

1st December World AIDS Day. The stated purpose is to make the community vulnerable to the risks of HIV / AIDS, to face prejudices and to show that everyone can live together. But what is AIDS really? What is the difference between HIV? And how do you really get involved? Read here.

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