The Slovak Advertising Club (KRAS) has published a short list of the 20-year Effie Awards 2018 marketing competition. Among the 31 most published works, the jury of the first round moved to 19.
Up to four short lists – won by Istropolitan Ogilva and Wiktor Leo Burnett. Istropolitana Tesco mobil Les (Christmas 2017), SME Press for Petit Press customer, nominating Endurance with Laco Borbély for Niké and Magna – I will not give it to Magna's client.
Wiktor Leo Burnett, Heineken – Recreation & # 39; 73 customer for two, Couchko for soft drinks, Poštná bank for Rozum and Heart for 0.07% Golden Trophy for four candidates, we also have our own brands, Lidl for their own We have a prize.
Three short lists were won by Triad and two of them were also won by Vaculik. Among the tenderers, Heineken, O2 and Tatra bank appeared twice.
Complete Effie 2018 short list
|FMCG||Wiktor Leo Burnett||Recreation & # 39; 73||Heineken Slovakia|
|FMCG||Wiktor Leo Burnett||Chauko nealko, vitamins Zlatý Bažant 0.0%||Heineken Slovakia|
|FMCG||Wiktor Leo Burnett||We have our own brands, we have our own prices.||Lidl Slovak Republic|
|FMCG||Zaraguz to||Poprad Coffee: Secrets of the Right Coffee Maker||Baliarne obchodu Poprad a. s.|
|Financial Services||Made by Vaculik||Tatra face as a ticket to the bank||Tatra bank, a.|
|Financial Services||Wiktor Lloyd Burnett||Why and Heart||Poštová bank|
|Telecommunication services||Istropolitana Ogilvy||Tesco mobil Les (Christmas 2017)||Tesco mobile|
|Telecommunication services||MUW Saatchi and Saatchi||How did S4GAN change the Telecom?||Slovak Telecom|
|Telecommunication services||TRİAD Advertising||A forgotten day of freedom||O2 Slovakia|
|Charitable marketing||Istropolitana Ogilvy||MAGNA- I won't do it!||MAGNA|
|other||Istropolitana Ogilvy||scavenger||Petit Press|
|other||Istropolitana Ogilvy||Durability with Lacom Borbely||Nike|
|other||Jandl||ZSSK: We are going by train||Venselezničná spoločnosč Slovensko|
|Small Budgets||Made by Vaculik||WE ALL WE||University of Performing Arts in Bratislava|
|Small Budgets||This is Locco||ROZPRÁVKARI – Put a social game on the market||Matúš Teplický – Společenská hra Rozprávkari|
|Small Budgets||TRİAD Advertising||A forgotten day of freedom||O2 Slovakia|
|Media Innovation / Events||Core 4||Viva Street!||Slovenská sporiteľňa, a.s.|
|digital||Note: Digital||foreign||Tatra bank|
|digital||TRİAD Advertising||Everything will be online with WebSupport||websupport|
The deceptive campaigns will be made public by the authors themselves in front of the jury on November 30th at 9.00. HubHub in Bratislava. The winners ceremony will take place the same day in the evening.