Friday , May 20 2022

Effie 2018 published short lists. 19 papers were transferred to the final in the marketing


The Slovak Advertising Club (KRAS) has published a short list of the 20-year Effie Awards 2018 marketing competition. Among the 31 most published works, the jury of the first round moved to 19.

Up to four short lists – won by Istropolitan Ogilva and Wiktor Leo Burnett. Istropolitana Tesco mobil Les (Christmas 2017), SME Press for Petit Press customer, nominating Endurance with Laco Borbély for Niké and Magna – I will not give it to Magna's client.

Wiktor Leo Burnett, Heineken – Recreation & # 39; 73 customer for two, Couchko for soft drinks, Poštná bank for Rozum and Heart for 0.07% Golden Trophy for four candidates, we also have our own brands, Lidl for their own We have a prize.

Three short lists were won by Triad and two of them were also won by Vaculik. Among the tenderers, Heineken, O2 and Tatra bank appeared twice.

Complete Effie 2018 short list

category agency campaign customer
FMCG Wiktor Leo Burnett Recreation & # 39; 73 Heineken Slovakia
FMCG Wiktor Leo Burnett Chauko nealko, vitamins Zlatý Bažant 0.0% Heineken Slovakia
FMCG Wiktor Leo Burnett We have our own brands, we have our own prices. Lidl Slovak Republic
FMCG Zaraguz to Poprad Coffee: Secrets of the Right Coffee Maker Baliarne obchodu Poprad a. s.
Financial Services Made by Vaculik Tatra face as a ticket to the bank Tatra bank, a.
Financial Services Wiktor Lloyd Burnett Why and Heart Poštová bank
Telecommunication services Istropolitana Ogilvy Tesco mobil Les (Christmas 2017) Tesco mobile
Telecommunication services MUW Saatchi and Saatchi How did S4GAN change the Telecom? Slovak Telecom
Telecommunication services TRİAD Advertising A forgotten day of freedom O2 Slovakia
Charitable marketing Istropolitana Ogilvy MAGNA- I won't do it! MAGNA
other Istropolitana Ogilvy scavenger Petit Press
other Istropolitana Ogilvy Durability with Lacom Borbely Nike
other Jandl ZSSK: We are going by train Venselezničná spoločnosč Slovensko
Small Budgets Made by Vaculik WE ALL WE University of Performing Arts in Bratislava
Small Budgets This is Locco ROZPRÁVKARI – Put a social game on the market Matúš Teplický – Společenská hra Rozprávkari
Small Budgets TRİAD Advertising A forgotten day of freedom O2 Slovakia
Media Innovation / Events Core 4 Viva Street! Slovenská sporiteľňa, a.s.
digital Note: Digital foreign Tatra bank
digital TRİAD Advertising Everything will be online with WebSupport websupport

The deceptive campaigns will be made public by the authors themselves in front of the jury on November 30th at 9.00. HubHub in Bratislava. The winners ceremony will take place the same day in the evening.

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