Following the fifth anniversary of the group’s debut, Blackpink’s entertainment agency called on Blinks to stop sending fan gifts.
On Tuesday, October 12, YG Entertainment released an official statement stating that the group will “no longer accept fan support or accept gifts that fans have prepared to celebrate Blackpink’s special day.” This includes group anniversaries, broadcasts or concerts.
According to a translation by Korean entertainment site Soompi, the “difficult announcement” firmly stated that any mailed gifts or delivered packages will “either be returned or discarded.”
However, Blinks can still express their support for the group through handwritten letters. Alternatively, YG Entertainment encourages fans to direct funds and gifts “where they are needed more.”
The agency’s announcement came just after group member Lisa’s record-breaking solo debut.
Guinness World Records announced on October 8 that the Thai-born member broke two world records with his first solo single, Lalisa.
Lalisa became the most watched YouTube music video by a solo artist within 24 hours of its release. With 73.6 million views, Taylor Swift’s previous record of 65.2 million views is also Me! in 2019.
The 24-year-old singer also broke the record for the most watched YouTube music video in 24 hours by a solo K-pop artist, previously owned by Blackpink bandmate Rose.