Moroccans consume 59 liters of milk a year on average (2014 figures), but are below the international standard recommended by the World Health Organization (WHO). According to the HCP, the national average consumption is 11 points below the WHO recommendation. The difference in consumption is also very evident. Urban residents consume almost twice as much milk and milk for rural areas. In addition, HCP says that more than 50% of milk consumption is related to fresh milk, including pasteurized milk, 16% whey and 14% cheese.
For milk powder, it is consumed less or 0.7 liters per person per year. On average, per capita milk and dairy products expenditures increased by 1% year-on-year, and in 2007, it rose from DH 366.5 to DH 390.3.