«Al Jazeera» – Salem Al-Yami / Photo – Fawaz Al-Roqi:
His Majesty, the Royal Development Administration, Royal His Majesty Prince Fayil bin Bandar bin Abdulaziz, the President of the High Committee to oversee the implementation of King Abdulaziz Mass Transit Project in Riyadh, has announced the nomination of a number of stations for the Riyadh train project. It comes in the context of the efficient partnership between the public transport project in Riyadh and the private sector in the city.
Under the auspices of the HH Crown Prince, the Deputy Chairman of the Board of Directors of the Riyadh Development Administration Royal praised the ceremony of announcing the results of the rights to a series of Riyadh railway stations in the embassy district in the presence of His Highness Prince Mohammad bin Abdul Rahman bin Abdulaziz . The Commission is to qualify companies that compete in this auction.
He expressed his thanks and appreciation to all the officials, especially the Chief Enforcement Officer, for their great efforts and for their diligent work in implementing this great project, stating that the incomes of this bidder will participate in the tender for both the project's users and the winning companies and banks. In this blessed country, as in the affairs of the two Holy Mosques and under the leadership of his Highness the Prince Prince, God can protect him.
Riyadh Development Administration Chairman Engin Tarik bin Abdul Aziz al-Faris announced that a number of Riyadh train stations were entitled to a number of large economic institutions and the results of the auction were as follows:
1 – The Saudi Telecom Company named the second station on the runway at the intersection of King Abdullah Road and Olaya Street.
2 – SABIC, the name of the station in the farmer's neighborhood next to the Islamic University of Imam Muhammad bin Saud IV IV.
3 – Bank Albilad won the right to name the station on the first track of the station where Olaya Street & Prince Mohammed bin Abdulaziz Street intersect.
4 – At the intersection of the Saudi British Bank (SABB), Olaya Street and King Salman Road, the station was awarded the right to name the station.
5- Al-Enmaa Bank won the right to name the station where Al-Olaya Street intersects Mousa Bin Nusair Street on the first runway.
6 – Dr. Sulaiman Al Habib Medical Group won the right to name the station at the intersection of the Anas bin Malik Road and Olaya Street in the first piece.
7 – The Granatia Center for Investment Centers (Granatia Center) won the right to name the station at the junction of the eastern ring road and the Abu Jaafar al-Mansour road on the sixth track.
8 – Majid Al Futtaim Shopping Center (Seville City Center) has won the right to name the second runway to the station where King Abdullah Road crosses Al-Najah Street.
Billions of billion riyals to 8 billion names
The company's CEO said that the Authority has initiated an initiative involving the name of a group of investors from local and international private sector. This led these organizations to compete in a number of auctions to compete with winning naming rights. The tender was allocated rights for the granting of 8 of the 85 stations of the project to a number of major economic institutions for a period of 10 years, with a billion forty-five million riyale.
"Riyadh Railway Project aims to provide the quality of life quality, economic structure development, potential and competitiveness of the city. Improving climatic conditions with the environment, and in line with these directions (vision of the Kingdom 2030).
3.6 million passengers per day
Eng. Tarek Al Fares stated that the initiative of awarding the right to name a number of stations in the project has allowed products and services of local and international companies, corporations, banks, factories and trademarks of large private companies to become widespread and create brand and marketing campaigns. In the first operation, more than 1 million passengers per day and plans to increase its maximum capacity to 3.6 million per day – willing in the future.
Feature and features package
Al-Faris added that the acquisition of station naming rights in the train project enables the winning organizations to obtain a service, feature and facility package, where they can use their markings and products to all their target segments of the project, whether through billboards or billboards. Publications of the project, retail and retail outlets, project site and social media accounts.
High densities and active movement
The President of the Authority noted that the selection of the station at the auction had reached the important places of the city with high population density, active traffic and high passenger level and drew attention to the right to name a series of stations within the scope of public transportation project in Riyadh. Current investment opportunities in the project in many sectors, services and activities related to the production and operation of public transport such as operation, maintenance, advertising, marketing, retailing, telecommunications and others.
At the end of the ceremony, His Majesty, the President of the Board of Trustees of the Institution, handed over the map of Riyadh railway stations and representatives of the companies that won the delivery of honorary shields.