Change of strategy
The company plans to introduce two such products under its own brand for the first time and to expand the beverage market.
Coca-Cola is launching two energy drinks to expand the beverage market. However, in addition, you will be able to print your brand for the first time without a traditional beverage.
The company said on Thursday, '' Coca-Cola Energy & # 39; and & # 39; Coca-Cola Energy No Sugar & # 39; he said, they are working to launch new products and that caffeine with natural origin and guarana extract will be made.
Guarana is a plant with antioxidants specific to the Amazon rainforest in its seeds, four times more caffeine than coffee beans.
The refreshment spokesperson told Food Today that Coca-Cola will develop beverage recipes as ini a preferred option for people who want this type of energy drink. The
Coca-Cola has taken a cautious approach to energy drinks. Reuters said they were uncomfortable with the legal disputes in both the US and international markets, after some drinks were linked to the deaths of young people.
However, other studies have shown that, according to the USAToday article, a reasonable amount of caffeine intake between about 200 and 400 milligrams per day can lead a longer life.
Although the launch has not yet been set up, the spokesman says he expects an arbitration award with Monster Beverage Corp, the brand's largest shareholder, of Coca-Cola. The Coca-Cola beverage line will be in direct competition with Monster and will violate the first agreement of 2015.
"We have presented the difference in interpretation to an arbitration panel for the analysis, which is the mechanism agreed by Coca-Cola and Monster in the original agreements," a company spokesman said.
According to Reuters, Monster shares fell 10 percent on Thursday and announced that they were fortified with Coca-Cola, and their shares fell marginally to $ 49.27.
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