At the kickoff keynote for Adobe Max, the company’s massive annual creativity conference, 15,000 designers and creatives cheered as Photoshop on the iPad was unveiled onstage. The long-anticipated app had been last year's conference, and the air in the Los Angeles Convention Center was inspired by speakers. But online was a different story, poured in on negative reviews twitter and YouTube, confirming early reports that the app was missing.
On YouTube, the first search results for Photoshop on iPad populate videos calling the app “disappointing” and “bad for colorists.” One gets straight to the point, with the title, “RANT: Photoshop for iPAD SUCKS”. The sentiment is the same on Twitter, with artists questioning why the app is missing Procreat to and the Affinity suite already offer on the iPad, and for a one-time fee, no less.
The outrage seems to stem from the fact that users felt that the app would mirror real Photoshop, ”a term many took to mean that app would mirror the desktop experience. To Adobe, Photoshop for iPad is “real”: it uses the same codebase as the desktop app, and files sync between the two. But Photoshop for iPad is far from the Photoshop full Photoshop, would which would mean every tool and feature brought to the iPad. For now, only the basics are here.
It Bels a mistake that Adobe’s chief product officer, Scott Belsky, hasn't done it in a few weeks. A day after the app’s release, Belsky tweeted about the poor reviews, sharing a screenshot of Photoshop’s 2.3-star rating on the App Store (by Sad-Looking Memoji) and calling the responses “painful.”
If you try to make everybody happy w / a v1, you’ll either never ship or make nobody happy. such feats require customer feedback to truly exceed expectations. fellow passionate travelers on board.
– Scott Belsky (scottbelsky) November 7, 2019
Belsky said that version of iPad was a minimal viable product, a first iteration with the most basic set of features. He stressed that Adobe’s focus was on the PSD and the desktop, as well as rethinking workflows and UI. Adobe also prioritized compositing workflows first, but doing so, the first version of Photoshop has ended up alienating other user bases, mainly digital artists. In a response to one Twitter user’s Complaint about the app's lack of support for illustration workflows, Belsky directed them to try out Adobe Fresco instead.
The app’s shortcomings are also cropped up during its long development. During the past year, Procreate – a $ 10 digital illustration app – added animation features (Photoshop) and text tools, then announced that its next update would bring PSD brush compatibility. By the way, Serif has made a name for himself and a budget. H Ashley Hewson, vious Ashley Hewson, vious Obviously what we have been doing with the vast majority of the creative professional market, for Ashley Hewson, Serif at Photoshop said iPad was announced.
Photoshop product manager Jenny Lyell told The Verge iPad’s shared codebase. “At the end of the day, we don’t want you creating something [on the iPad], and it outputs differently. That’s one of our architecture principles, ”Lyell said. For example, tools like liquify, which is a plug-in on the desktop, are challenging to bring to the iPad, which doesn’t support plug-ins.
Early users will have more and more aggressive pace. “At the very least, we’re looking at monthly updates,” Lyell says. In the Adobe blog, announcing the app, Photoshop manager Pam Clark continually stresses that just this is just the beginning, ”and encourages users to give feedback on which features they’d like to see.
Onstage at Adobe Max, Photoshop engineer Emily Bogue showed off a beta version of the app, which featured an AI-powered Object Select Tool that would be included in a future update. It was this part of the demonstration that elicited the most gasps from the audience, as she quickly masked out the tricky parts. The tool will be the way to do it in the end. But Photoshop on iPad’s success depends on what users want.