"On average, we got twice as much sugar as twice as good for us, which is good for us. Most of the time, without adding awareness, adding sugar to the products," says General Manager Hanneke Dessing Diabetes Fund.
Half of the adults in the Netherlands are overweight and therefore have increased the risk of type 2 diabetes. In this type of body, the hormone that regulates blood sugar no longer responds well to insulin. Insulin is invisible and can't do its job.
According to the Diabetes Fund, more than 1 million people are added to this type of diabetes and every week.
Participants in the challenge received the relevant digital journal. It contains lots of information about recipes, shopping lists, tips, polls and candies in foods.
According to a recommendation from the WHO, an adult woman can take 50 grams of free sugars a day, 60 grams of an adult man. Free sugars are all sugars from the sugar and honey, syrup, fruit juice and fruit concentrate added by the producer.
One sugar cube is equal to 4 grams of sugar. For this reason, an adult woman is allowed to consume 12.5 sugar free sugar cube according to the WHO recommendation. A man is allowed a little more, ie 15 cubes of sugar. This is because men have a greater energy requirement.
According to the Diabetes Fund, the Dutch are far above this. "We eat about 20 sugar cubes a day for free. This corresponds to 30 kilos of free sugar per year."