Development of a "responsible game" with a TRJ of about 70%, sales of about 3,000 points
January 1, 2019 is the effective start of Sisal activity in Morocco. To improve the activities of the National Lottery Management Company (SGNL), an Italian company specialized in 8-year + 2-term play and payment services has been retained. Sisal is an application that has been received after the last call for the national lottery auctions With the SGNL terminated the contract with Intralot and the Royal Society (Sorec) for the promotion of discovery. "Sisal is proud of this collaboration, which controls all operations of SGLN. We will put all our know-how into the management and development of a complete game portfolio ", Sisal's president and CEO, Emilio Petrone, said a group of Moroccan journalists had gone to a meeting at the company's headquarters in Milan. From a partnership perspective based on trust, Sisal has chosen to have a Moroccan legal personality that consists of a Moroccan team to develop the lottery business before expanding its presence in Morocco to payment services. Part of the group's main business.
This is Sisal's first international subsidiary. This is explained by the business opportunities that Morocco offers to the Italian presence, one of the world leaders in the gaming and payment services industry. "Morocco is a gateway to Sisal's gigantic market of Africa. This is a first step full of even greater opportunities in our international development.Sisal loterie Morocco is investing 10 million euros in the national market, 110 million dirhams equivalent, divided between technical and human resources, and the company's development plan has already been defined for the next 10 years in the lottery segment. Sisal plans to develop a düş responsible play ğ in Morocco, which, according to Marco Caccavelli (see interview), has been approved by an international body and includes the opportunity for the player to dream without dreaming. "Of course, the opportunity to win is not very common, but when the goal is reached, the win is important"says. Technically, Sisal and SNGL aim to double the turnover of this partnership. The two sides are also committed to doubling the network by providing innovative tools such as terminals connected directly to the national lottery system or monitors that instantly communicate with players. lottery results, jackpots and how many wins We are not talking about digital platforms and virtual events that will be developed, offering a new gaming experience to Moroccan players.
Among the goals set, the return rate to players (TRJ) is better rewarding players. The goal is to upgrade from 50% to 70%.
Keep in mind that the game industry in Morocco is about 9.5 billion dirhams between Sorec (70%), Moroccan games and sports (20%) and the national lottery (10%).