YouTube announced on Thursday the launch of YouTube Kids in Arabic, which will span 15 countries in the Middle East and North Africa (MENA) region.
The announcement came during a briefing roundtable presented by Google’s Regional Marketing Director Tarek Abdalla in the MENA region.
The roundtable provided more information on all the details and features that can be found on YouTube Kids, as well as various controls to help parents customize their family’s viewing experience.
The app is a family-friendly free service for kids that includes a range of parental controls and some of the region’s favorite content.
YouTube Kids will make it easy for families to find videos suitable for their children to enjoy, while providing parents with easy-to-use tools to customize their family’s experience.
Commenting on the launch of YouTube Kids on MENA, Abdalla said, “YouTube Kids offers a range of parental controls to tailor the experience to their needs while helping every family nurture their children’s curiosity and interests.” Said.
“Whether your kids are 12-year-olds who enjoy arts and crafts or seven-year-olds who want to learn more about the solar system, YouTube Kids is a family-friendly place to watch and explore.” a video of their interest, they can easily report and help us to continually improve the platform. “
The app was first established in 2015 and is available in 38 different languages in 86 countries. It is one of the most important apps for kids and is popular in the USA, UK, Austria, Spain, Italy and France. There is a large turnout for application in these countries and it is hoped that it will be equally popular in Arab countries.
The new app is a completely different experience from its 2015 predecessor with fewer features and options. At the time of the initial launch, families were not using the internet as it is now.
Explaining that the application has developed over time, Abdalla added that Google is waiting for a suitable time to introduce a product with good features and service.
Abdalla told Daily News Egypt that the email feature that notifies parents of their child’s activities in the app is not available. However, parents can set the time for kids to use the app and choose the content they can use during that time.
He also said that the app does not provide educational content to parents, as there are other apps that help parents help their kids learn from home on the internet.
Abdalla said the platform will allow families to manage their children’s profiles and specify websites, videos or anything they want to watch, while allowing families access to a Google Security page that allows family access and safety.
This page contains many details to learn about the different features the app offers to help their kids use the app.
The app offers a range of easy-to-use parental controls so that every family can have the right experience for them. Some of the useful features offer personalized profiles that allow parents to create separate profiles for their children. This means that children of different ages and interests will have a separate set of viewing preferences and recommendations.
Also, the ‘Can approve content via parents’ mode features specially selected content that allows parents to select individual videos and channels to make available to their children. There is also a Turn off search option that causes the child not to be able to search for videos and is limited to videos from a number of channels.
The app also has a built-in timer that parents can easily limit the viewing time for their kids. The app will notify the child when their session ends, and they will also be able to block Channels or Content by clicking a button.
Speaking of the YouTube Kids idea, he said that in the Arab world, a total of 30% under the age of 14 have access to the app, and nine out of ten of these kids have a tablet or smartphone.
“YouTube Kids is one of our latest experiences on the internet, YouTube in general is a very accessible and very important product in the region,” he added.
Abdalla said that families can create separate identities for each child in the same account, with identities that do not require any personal information or even photographs.
These will be password protected so no one can access the file and each file can be adjusted for the age of the child. YouTube Kids also offers certain content suitable for that child of all ages.
A video showing all the features of YouTube Kids was played during the roundtable meeting. The app was created for children under the age of 13 with their families in mind and serves as a standalone app that hosts a host of content to help families support their kids’ exploration and curiosity.
Children can learn about new topics and have fun through channels and playlists organized into the following categories: Learning and Hobbies; Arts and Crafts; YouTubers and Family Vlogs; Music and dance; and Toys and Play.
Some of the region’s most popular family content, such as the Arabic version, will be available in the app. Sesame Streetor UAE production Mansoureducational videos like “El Schoola” and “Learn with Zakariya “and rhymes.
The content on any children’s channel will be included in the application as well as educational and music content. Abdalla said that all of these will be offered in Arabic and additional international content for children will be translated into Arabic.
He said that since the app provides a free service to all users, ads must be included in order to keep it going as a free service. Although they are different from those found in the original YouTube app, ads will start appearing gradually, meaning food and app ads will not be allowed.
He added that ads that would cause children to pressure their parents to buy certain products for them would also not be allowed.
Abdalla also said that those with YouTube Premium can use an ad-free YouTube Kids, but there are no plans to create any paid services on YouTube Kids.
Abdalla is Director of Regional Marketing at Google, responsible for leading the Middle East and North Africa, and also serves as Senior Vice President Marketing for Emerging Markets.
Since joining Google in 2012, he has led the launch of YouTube, Google Street View, Google Maps, Google Arts & Culture and Google Partners, working with content creators, publishers, governments, and large and small businesses in industries across the Arab world. He also led the design and launch of Maharat min Google, a program that aims to empower women and youth with the digital skills needed to succeed in the workforce; More than 100,000 people in the Middle East found jobs or grew in careers by completing their Maharat min Google training.