Tuesday , September 28 2021

Le Figaro fined 50,000 euros for using unauthorized advertising cookies

Released on Thursday, July 29, 2021 at 12:15 PM.

The French privacy police, CNIL, on Thursday fined the daily newspaper Le Figaro €50,000 for using advertising cookies on its site without the prior consent of internet users.

Receiving a complaint, the Commission carried out several checks between 2020 and 2021 and found that cookies – small files used to track Internet users – were deposited by the newspaper’s partners “inactive” or “despite itself” on the visitor’s behalf. refusal”.

The requirement to request permission to store digital trackers is not new, and the dates before the European Data Protection Regulation (GDPR) came into force in 2018 are reminiscent of the CNIL.

The Commission will sanction the publisher of the site because it feels it is its responsibility to ensure the good practices of its partners.

Contacted AFP, Figaro was unable to comment immediately.

According to the Press and Media Figures Alliance (AJPM), the daily sites ranked 2nd among the most visited media in France (behind Orange) in June, with 134.5 million visits per month.

In April, the topic of cookies changed in France, with the expiration of the deadline left for publishers to comply with the CNIL’s October 2020 “recommendation” implementing GDPR principles.

Concretely, the editor wants the “Reject all” button on permission collection banners to be as easily accessible as “Accept all”.

The Commission has warned about sixty web gamers, including the “main platforms of the digital economy” through official notices, and is preparing sanctions.

The French media, some of which broadcast free content and are heavily dependent on advertising financially, reacted with disorganization.

Many people now display a consent banner that allows them to accept or “Continue without accepting” targeted ads, sometimes even if it means leaving a banner on a part of the screen.

Some (particularly Prisma Media and Webedia sites) have tried to set up a “Cookiewall” by offering Internet users to accept viewers’ deposits or pay for access to the site: an application whose legality will be judged in a lawsuit – case by case, depending on the availability of adequate alternatives for the Internet user. .

Finally, a few rare sites (NextInpact, Reflets or Canard PC) have committed not to use cookies or advertising technologies.

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