A South African football legend plans to become the country's stream hero.
Jomo Sono, a retired footballer, a one-time national coach and club owner, helped to launch a new broadcast service in South Africa, which he believed would be a response to relatively high data and entertainment costs.
TV2Go officially began on November 9th with more than 100 channels including movies, news and music. With the free weather platform Vodacom, the company made a deal that would limit data costs and publish Vodacom's personal content and ads. Sono says the channel's revenue will come only from advertising.
Sono entered the TV2Go platform in Israel and partnered with Cast TV in Israel to bring the concept of girdi free TV “to South Africa. Earlier this year he launched the digital entertainment platform Infinivy. Infinivy owns the rest of Cast TV, while South Africa has 26% of TV2Go.
Cast TV already has a presence in Russia, Romania and the Czech Republic. They plan to launch TV2Go in Kenya, Nigeria and Ethiopia with Sono's company. But first, the targets in the next few months are 100,000 South African subscribers.
Even with the VodaCom partnership, the enthusiasm of Sono and TV2Go can be affected by the reality of high data costs. Over the course of several years, South Africans have complained about the cost of mobile data in the country, in social campaigns and even in parliament.
Then there is the content issue. The TV2Go may be free, but so far it has opposed DStv, which has begun to make a game for television and movie content, the rapidly growing presence of Netflix and the established libraries of Amazon Prime and Hulu. Market.
For example, SuperSport expects the high-tech studios and international sports stars as a presenter, taking the most lucrative bouquet channel of DStv. Huge sporting events such as the UEFA Champions League, the Wimbledon and the FIFA World Cup are available on DStv's premium and other high-end subscription packages. Sono decided to go back to his sports content, although he didn't get the rights to these lucrative games.
”What's been bothering me all these years is that if you look at legends in cricket, soccer, crap in South Africa, you're dead when you die, once you're dead,“ he said. . ”Every legend must have its own channel.“
It starts with a dedicated channel to Sono, which was online before. It is unclear whether TV2Go will be eligible for other classic matches. It continues with nostalgia in the music channels and shows the classics like Miriam Makeba.
Kwese TV tried a similar strategy with alternative sports programs such as NBA and NHL, but could not compete with DStv for a long time and this month gave up the satellite subscription service to focus on the Internet.