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Kaisa's full-time marketing of wealth products Underlying assets are often Shenzhen's old reform project.


Original title: Kaisa's full-time marketing of wealth products Underlying assets are mostly for the Shenzhen old reform project.

(Source: Panoramic Vision)

Economic Observer Online reporter Chen Bo”I'm preparing a loan to buy the company's wealth management products.” A Kaisa employee, more than a week ago, was named Kaisa Group Holdings Co. Ltd. (Hereinafter referred to as dahili Kaize ”), has issued six wealth products internally.

"The department heads are given a verbal notice or a single mail. Employees do not need to be more subscribers, but each department is assigned a certain amount of tasks by the number of employees and is completed by December 31 this year." For example, the number of employees in a department is 7-8 and the amount of tasks assigned is approximately 1 million yuan.

The first thing that stands out in the vermek Rich Products Marketing Promotion Brochure hedef obtained by the Economic Observer Online is öne employee welfare: giving you the year-end award and reaching a small goal elde.

A recent employee from the Kaisa district company confirmed the above news to the Economic Observer. In principle, he said that the whole amount of the duty was shared equally by the employees in each department, but in the actual operation, the amount of senior positions was slightly higher. If you do not buy the group's wealth products, the results or penalties are not clear. Many employees are currently applying for money collection or loan loans.

The employees of the Kaisa said that after the notification was issued, China introduced the online shopping products of the Ziraat Bank to the Kaisa office building in Luohu District, Shenzhen. According to the official website of the Agricultural Bank of China, the Netease loan is a small-scale consumer loan issued by the Agricultural Bank to the personal account of the Agricultural Bank, which meets certain requirements with credit, self-service, automatic approval and self-service letter. The maximum loan amount is 300,000 yuan and the loan term is 1 year.

Kaisa employees rated this loan loan product as an annual loan interest rate of 6.18%.

"According to the superior, this task must be completed. If you don't have the money, you can recommend your friends and family to buy, you can also get the amount of tasks. But if I didn't buy it myself, how can I recommend it to my friends?" Although the evaluation criteria have not yet been clarified, Kaisa is said to regularly publish an e-mail within a certain scope to report that all wealth products have completed their marketing tasks.

Kaisa officially responded to the economic observation network; He said that there is no case for employees to take on marketing indicators and to force their internal employees to subscribe and that there is no case for employees to purchase wealth management products.

Kaisa has officially stated that the Kaisa Group has a private equity fund company with a private equity fund manager license issued by the regulatory agency. According to the regulatory requirements of the national private equity fund, it complies with the legal requirements and conducts the business: Currently, wealth management products for sales are registered to regulatory authorities according to the relevant requirements. The sales scale of the products is limited and paid on time, which brings better investors, . Return.

The above-mentioned "Rich Products Marketing Promotional Brochure" offers six "star products": The types of wealth products include both targeted financing plans and private equity funds, the main body of the problem is the Kaisa Industry Group Co., Ltd. and Shenzhen Shenxin Commercial Factoring Co., Ltd. Kaisa City Renewal Group (Shenzhen) Co., Ltd, the annual product yield ranges from 8% to 9.3%, the starting amount varies from 200,000 yuan to 1 million yuan, the product term is 3 months in short term. In the middle and long term, 12 months and 24 months in 6 months.

Among these are the boutique supermarket projects located under the Guangzhou Kaisaye Plaza, as well as lower-level assets, the first phase of the update unit of the Yajun Eyewear Factory in the Longgang District, among the urban regeneration projects of Kaua. Shenzhen is more like the Shenzhen Kaisa Future City) which previously entered the market. Located in Longgang District, Shenzhen, in the Xuexuegang old project, located in the New World Building project in the East Gate of Shenzhen, Luohu District.

For example, Kaisa City Renovation Group (Shenzhen) Co., Ltd. buy Jincheng Xiyuan, a targeted funding plan. The product scale is 200 million yuan and the funds are used for the Kaibao Longgang gang Xuegang Project's re-placement award.

The initial amount is 500,000, which has an integral contribution of 100,000 yuan. The product has a period of 12 months and is not allowed to be redeemed beforehand and cannot be transferred. The expected return rate in the investment range of 500,000-1 million yuan (excluding 1 million yuan) is 9.2%, 1 million yuan (including 1 million yuan), the expected return rate is 9.5%. Revenue is payable on a fixed date at the end of each natural period (19 March 19 June, 19 September 19 December).

The entire targeted funding plan is provided by Kaisa with a common responsibility guarantee, and the first repayment source is the daily operating income of the Kaisa City Urban Renewal Group (Shenzhen) Co., Ltd., and the second repayment source is Kaisa & # 39; s guaranty. 39 compensation.

The underlying assets of the financing plan are the old Cangxuegang project in Kaixu, Longgang District, Shenzhen. The total area of ​​the project is 586,000 square meters, the demolition area is 521,100 square meters and the demolition area is 363,000 square meters. More than 50%.

In a provisional conclusion meeting in August this year, Kaisa announced its position in the central procurement period of the former reform project. Liu Fuqiang, finance manager of Kaisa, said that the urban renewal period is actually longer than projects, and that the refunds in the last two years may not be very fast. But the long-term view is that the cost of land (urban regeneration) is relatively cheap, so the profit is relatively high.

Guo Zhaocheng, the chairman and chairman of the Kaisa board, said that many people in the city felt negative, but they thought they were digging a mine. Urban regeneration is part of the future competitiveness of Kaisa and is now making good progress and contributing to the company to an area of ​​about 1 million square meters per year.

"In recent months, the funds of housing enterprises were indeed relatively tight, and large and small businesses are facing this problem. In many ways it is inevitable to be financed." A financial auditor of a real estate company listed in the top 20, the Economic Observer Online The financing cost of many wealth management products is above 10%. The above phenomenon for internal employees of marketing wealth management products, it is difficult to attract most employees to buy the return rate, usually the subscription scale is not too large.

In 2017, Kaisa sold contracted sales of RMB 44,714 million. The annual sales target set for 2018 is 70 billion yuan, as of October 31, 2018, the total contracted sales of Kaisa is approximately 49.092 billion yuan and in the last two months it needs about 20 billion yuan.

According to the mid-year report, in the first half of 2018, the net gear ratio of Kaisa fell from 300% at the end of 2017 to 258%, while the average maturity of the loan in the period was 3 years, while the weighted average financing cost was % 8.41 & # 39;

Ancak As a whole, especially in the real estate sector, financing costs are increasing. Ilk In the interim results meeting, Guo Yingcheng said that the financing of the company in the first half of the year was relatively smooth, but this was tight, with financing financing. Look at the second half with a relatively cautious attitude.

As of June 30, the total debts of the Kaisa were about 18,305 billion yuan in about a year and about 23,153 billion yuan was about 109,621 billion yuan to be repaid in 1-2 years. According to Liu Fuqiang's interim results meeting, he will pay 11.2 billion yuan in the second half of the year.

In the first half of the year, Kaisa received a total of 14 parcels of approximately 5,372 billion yuan in total. In July, Kaisa intends to earn a 1.4% interest on the Haikou Ruyi Island project under Zhonghong shares, but plans to make a forecast of 1.4 billion yuan, but has not yet been implemented.

In the first half of the year, cash and bank deposits of Kaisa had a book value of RMB 26.087 million.Back to Sohu & see more

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