A few years ago, the food order at home was limited to limited cases, as well as telephone and pizza and sushi. At the moment, in the hands of technology, the situation is different.
While still using a phone, now the smatphone and the way to order is through an application. And if a few years ago, if you have one of these cars allowed to get lost, you'll have noticed a lot of bicycles and bicycles walking around the streets, and they're full of colorful bags. And at least four people working at Santiago.
But why is this market growing? Ü Time is money, un says Martin Ireta, director of graduate courses at U. Mayor's Business School, based on the fact that the US today opts for the hamburger to come home for the hamburger to come home.
On the other hand, the existence of all these applications in our country was announced because "Chile is one of the countries where technologies are most accepted"Besides, it is a good regional point to try Latin America (these applications). And if it worked here, it would work in other countries in the region. Ve
"King of Chile delivery in South America"
One of the newest applications to reach the country is the Colombian Rappi. General Manager Isaac Cañas, "King of Chile delivery in South AmericaSince there are basically more bans, more people have access to a credit card, which allows more people to ask. "
In the meantime, Pedidos, which is certain for seven years, has more time with its presence in the country. For these applications and the management manager Juan Martín López, who is currently in a short time a kind of delivery boom "This, in a certain sense, means Chile has entered into debt in such services". For him, the concept ”at home” was very much associated with pizza and sushi, but büy this sector is growing at a faster rate, iy he says.
"This industry is growing faster"
Meanwhile, Chilean Country Manager Willem Schol, Glovo, emphasizes the importance of using these technology tools: "In Latin America, we are the third country with the highest use frequency of such applications".
And who else? In her experience, she says, "There are more men, women and men alone between the ages of 25 and 35 throughout the day", but "they are friends and / or relatives" at dinner time.
As for the ordered menu, despite the increasing variety, users do not leave the classic "fast food". . He loves Chileans, burgers, sushi and pizzas,, says Jordi Suárez, general manager of Uber Eats. As additional information, the French fries are the most popular "cookies" and is the favorite drink of soft drinks.
Foreign food? Still small
With the arrival of foreigners, he may think that Chile is part of its own culture or that immigrants can push themselves to change the type of food ordered at home. However, the companies claimed that this did not happen.
Cañas points out that the change in our society is "unaffected by the fact that most of the people who are asked by Rappi are from Chile or living in Chile for a while". He says that there are foreigners who want their typical food from their country of origin. They do not represent a high percentage of total orders.
Although users remain conservative, the offer presented in applications related to the phenomenon of migration shows some variations. Ella It increased the food restaurants in Venezuela, Sch Schol says.
"Increased Venezuelan food restaurants"
Lopez also states that Colombia and Venezuela have different alternatives on the platform, adding that ın we do not ignore why demand continues to grow in the future L.
Summer is approaching and guilt emerges
There is an absolute unanimity between the four applications because they can make a choice for fast food or trivia when they want to delivery. Nevertheless, the rest of the summer shakes the conscience of some people who are inclined towards less fatty foods, changing their fried foods and masses for something that will make them look better on holidays.
In this sense, Lopez, while giving fast food commands, "I've noticed that they are more open to ask more fooda, we tried the vegetarian alternatives offered by different restaurants ".
In this sense, people have a noticeable feature when they want more "light" from this type of menu. Uber Eats & # 39; s most popular salads that contain more than one protein is noted.