Ramón Costa, Program Director Digital conversion Director of the First Report, ileri Management Skills for Digital Transformation in Peru 2018 bir, prepared by EADA Business School (Spain) and EADA and CENTRUM PUCP.
Professor Ramón Costa defends it 1/3 of companies in digital transformation pioneers change From the General Directorate. However, only 20% is around 15% in the area of marketing and sales and technology. As operational skills are easier to use on a daily basis, there is no doubt that tactical and strategic skills create a greater challenge for managers of Peruvian companies.
For Peru companies for the EADA Business School Director in Barcelona, the challenge is: 35% of the digital transformation currently undertaken by the General Directorate provides growth.
According to a survey conducted by EADA and CENTRUM PUCP based on surveys by managers from different sectors of the country, the digital skills related to the individual's individual use have improved. However, the skills acquired by the manager by the working group are in search mode because they are not integrated into the activities of the organization.
"Administrators should understand that it is necessary to bring together digital reputation indicators, customer follow-up, technological trends and how they can contribute to the business world," says Ramón Costa. Said.
Companies must adapt to this situation in order to achieve an adequate and sustainable digital transformation.