Sunday , December 6 2020

Thanksgiving ecommerce spend up to $ 3.7B, mobile accounting for a third of sales – TechCrunch



Thanksgiving, a day when the bricks-and-mortar stores tend to be closed, it has become something that is great for online spending and when everyone talked, USA & # 39; s consumers, according to analysts, smartphone users spending 54.4 billion dollars per day, 3.7 billion they'll spend dollars. percent of traffic to retail sites and 36.7 percent of all e-commerce sales.

Real-time analytical e-commerce sales that perform Adobe, Pacific Time after 14:00, 40.6 million per month with an increase of 40.6 million dollars, the same period increased 23.2 percent to $ 1.75 billion, he said. In 2017.

At this rate, Adobe said Thursday it believes sales will keep a record of $ 3.7 billion a year earlier, compared to $ 2.9 billion. Adobe has revised this figure twice, as it spent $ 3.1 billion on Thanksgiving earlier this month.

(Adobe tracks e-commerce transactions in the top 100 US online retailers 80 and reports that their analysis is based on retail sites and more than 1 trillion visits to 55 million SKUs.)

Di Black Friday bir – a day after Thanksgiving – was once considered the official beginning of the holiday shopping season, but this starter came earlier and earlier every year. Brick-mortar stores, previously launched their sales to be able to compete with the Internet based shopping sites.

Between November 1 and Thanksgiving, a total increase of 18.6 percent will result in a total expenditure of $ 38 billion. Thanksgiving gives you a lump in the whole period. Especially, everything In November, 22 days had sold more than $ 1 billion and spent $ 2 billion for two days.

This high spending reaches a level of zen level in the next four days, of which one of every five dollars will be spent, reaching $ 23.4 billion (or 19 percent for all holiday season).

Thanksgiving is the first day of “big five” for holiday shopping. The figures from the Internet Retailer survey predict that the total amount spent in the period between Thanksgiving and Cyber ​​Monday will be $ 21.6 billion.

But while the rising tides can lift all the boots, the biggest prize will win the most: it also estimates that Amazon will cover about a third of all sales.

Overall, it is interesting to note that e-commerce continues to account for 10 to 20 percent of all retail sales, the same proportion of what we've seen for many years. In other words, while the overall size of pie grows, the proportion of the piece for online trading does not seem to change at that moment.

EMarketer's figures keep retailers all holiday sales in the US over $ 1 trillion this season, while e-commerce accounts for about $ 123 billion, or nearly 12 percent of all sales.

mobile

Thanks to Thanksgiving Day – when physical stores are mostly closed – it continues to be a great holiday for e-commerce and we continue to continue mobile trading with record numbers this year.

& Mobile has stolen Thanksgiving with a show that shows more than 50% of the traffic on retail sites and shows a record amount of the show, # said Taylor Schreiner, director of Adobe Digital Insights.

Adobe, Thanksgiving & # 39; re than half of all traffic to retail sites – 54.4 percent & # 39; s the – that come from a smartphone, 2017 & # 39; at 46.1 & so on the same day # 39; s, or even Thanksgiving has continued to grow throughout (previously said that Adobe has accounted for 48.4 percent).

Inevitably, this means less traffic on other platforms. While the desktop fell to 36.5 percent (44.3 percent in 2017), the tablets were 9.1 percent (9.6 percent in 2017).

Smartphones also increased on the sales side and received 36.7 percent of all ecommerce sales yesterday (28.2 percent early in the morning). The desktop maintained its leadership with 52.8 percent, but the gap narrowed. Tablets accounted for 10.5 percent of sales.

The large delays in traffic and tablet sales underline that these devices have failed to become a category that can be considered on their own. At one point, they seemed to make shopping easier because they had larger screens to give their smartphones their e-commerce money. However, as smartphones became larger and more powerful, and the technology of the trade progressed, the market did not act as people thought.

Still, Adobe points out that $ 4.3 billion in smartphones will be left on the table: people leave their cars before they are still being checked, a sign that there is still a lot of room for improvement.

While smartphones may see a lump, these figures are largely consistent with how spending is played in the rest of the month:

The 2018 holiday season is estimated to be a buffer for e-commerce. This draws on fundamental trends, such as low unemployment, that economic forces and more shoppers prefer to spend their money online.

Schreiner said, "Thanksgiving deals seem to have forced consumers to spend a little earlier as we see the second 2 billion days of the holiday shopping season."

Adobe said it will see a higher total than the previous years because of how the calendar worked this year: between Thanksgiving and Christmas, it would be a working day of $ 284 million.

To date, Adobe has introduced Nintendo Switch, Fingerlings Hugs, Little Live Pets and L.O.L Surprise, HP Laptops, Chromecast and Drones. Best game Task Black Ops 4 Call.

Discounts will be strong on Cyber ​​Monday, but they are already starting. The average savings noted by Adobe is 16.3 percent for computers, 4.7 percent for televisions and 12.2 percent for toys.

I don't know how retailers combine these trends and why, but apparently today is the best for sports goods (13 percent on average). Black Friday is best for computers (16 percent) and tablets (33 percent). See the best deals on Sunday before Cyber ​​Monday clothing (22 percent), white goods (18 percent) and jewelery (5 percent) (there seems to be a (woman) theme) and the biggest discounts for Children will be Cyber ​​Monday (19 percent), and when they go back to school and collect things to put them under the tree, they can't look at their parents' shoulders.

Updated with latest sales figures


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