Roman Reigns was pushed as a top star his entire run in WWE. When he came back from hiatus at SummerSlam in August last year, he was back and aligned with Paul Heyman.
Paul Davis of WrestlingNews.co reports that WWE management is very pleased with the sales of merchandise Reigns has produced as a heel and for the company.
According to the report, he is currently the best seller among the best heel wrestlers in company history, as well as being the best merchandiser of all time.
One source noted that during the peak of merchandise sales, the baby-faced John Cena was on the level.