Call me crazy, but I'm a little curious by HBO Max in a market already saturated by broadcast services – and not to mention the upcoming options of Disney and Apple's likes. Besides the matrix of confusing names (HBO Max, HBO GO, HBO Now), the truth is that HBO Max seems to be a really attractive offer. With a rumored price point in the $ 15 range, HBO Max not only delivers everything that is currently available on HBO, but also includes Warner Bros., New Line, DC Entertainment, TNT, TBS, Cartoon Network and many other content. will offer additional content.
The interesting thing about the launch of the upcoming HBO Max is that AT & T appears to be completely unaffected by the undeniably crowded field of competitors. During an acquisition conference earlier this week, AT&T CEO Randall Stephenson seemed to belittle the competitors, stressing that HBO Max was unique enough to stand out clearly from other broadcast services.
“This is a product that will be very different from anything you've seen on the market so far, Steph Stephenson said. “This is not Netflix. This isn't Disney. This is HBO Max. "
While it is certainly easy to do something fun in Stephenson's words, it is undeniable that HBO Max will be an absolute treasure trove, including exclusive rights. Friends and Young Prince of Bel-Air.
While it is seen how consumers take it to HBO Max – and pricing will certainly be a huge factor – it is clear that AT & T has extremely high hopes for a flourishing flow service. Recently, AT&T COO John Stankey said the company aims to have more than 80 million subscribers by 2021.