The situation in the new car market in Bulgaria and across Europe remains complex for car manufacturers and importers, but mostly for customers. Due to the worldwide shortage of chips, most models are also expected in 4 to 8 months. He wrote 24 hours in detail three months ago.
In fact, if you want to buy a new car immediately or in a few days, you have to choose from modest stocks or order the most expensive modifications and countless unnecessary (in most cases) extras and pampering. There is no shortage of semiconductors for these versions. This is exactly the way automakers and dealers are currently profitable at the expense of customers.
In recent days, Western journalists have often asked the question: How is it possible for car sales to fall in Europe and yet more for manufacturers?
The worldwide shortage of semiconductors is delaying delivery in all markets. Compared to last year, almost 10% fewer cars were sold, but manufacturers made 14% more profits in the first half of the year, or to be more precise, 71 billion euros. This is because everywhere a multitude of more expensive models are sold. And this brings more profit.
German premium brands Mercedes and BMW have publicly acknowledged that they will continue to maintain an artificial shortage of their products even after the chip crisis is over. The authoritative Financial Times claims that in this way they will try to keep the prices of their cars high.
During the pandemic, two German companies made customers willing to pay much more for their products. “We will deliberately not meet demand,” said Harald Wilhelm, Daimler’s CFO. BMW will adopt the same tactics. Intends to continue the sourcing approach”.
Electric motor cars are also taking advantage of the situation. Consumers in Europe continue to buy vehicles with lower emissions. A total of 160,646 electric and plug-in hybrid vehicles were registered in July, representing approximately 17% of the total number of registrations. This is the second highest monthly market share since June 2021 and the third highest in Europe.
This is partly because brands are predominantly promoting these types of cars, but there’s another reason, according to Felipe Munoz, an analyst at Jato: “Consumers continue to respond positively to tax incentives on electric vehicles that make these cars much more competitive in price. “