Tuesday , October 4 2022

The iPhone 13 pre-sale in Brazil begins this Friday. Up to R$15,499, installment payments reach 30 times


RIO – Pre-sale of iPhone 13 in Brazil begins today. American Apple’s new line of smartphones has caused a real trade dispute between phone companies, banks and retail networks.

Starting this Friday, it’s possible to book new mobile phone purchases in up to thirty installments with a minimum discount of up to R$2,400, and even earn points from loyalty programs and gift cards on the Apple app store App Store.

In September of this year, Apple launched the new iPhone 13 family, which already comes with the iOS 15 operating system.

It has four different models (Mini, 13, Pro and Pro Max). Sales have already started in many places such as the USA and European countries.

In Brazil, the expectation is that it will actually go public on the 22nd of sales, but the date has yet to be officially confirmed.

Installment payment is the main strategy of dealers

Among retail chains Magazine Luiza will split the new iPhones 13 into 30 installments. In addition, the company will form shares Cash Money for your customers.

In other words, when purchasing a smartphone, it is possible to get some of the value back with credits on the retailer’s website.

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On Apple’s website, there are 14 variants of the iPhone 13, with prices ranging from R$6,599 (in the most basic version, mini with 128GB internal memory) to R$15,499 (Pro Max with 1TB internal memory).

All are activated for 5G, with the frequency auction supposed to take place in Brazil in November.

Operators seize the opportunity to attract customers to plans

Among operators, for example, TIM aims to attract new customers with offers during the pre-sale in its virtual store.

When booking a 128GB iPhone 13 mini on the 100GB TIM Black Family plan, the mobile price is R$199 in 21 installments. In other words, it will cost R$4,179, a “discount” of R$2,420 from the R$6,599 price sold on the Apple website.

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The Italian operator will also offer the 128GB iPhone 13 in a 100GB Family plan for R$5,299. On Apple’s website, the device costs R$7,599.

At Claro, the customer will be able to pre-purchase the iPhone 13 128GB for R$5,499 in cash on the 60GB postpaid plan or R$261.99 in 21 installments.

Preview of Apple's new iPhone 13 series launches this Friday 15th in Brazil Photo: Chris Ratcliffe/Bloomberg
Preview of Apple’s new iPhone 13 series launches this Friday 15th in Brazil Photo: Chris Ratcliffe/Bloomberg

Another option, device in Combo Multi 120 Gb + 60 Gb, costs up to R$5,399 or 21 times R$257.99. In this case, discounts on the price sold on Apple’s website range from R$2,100 to R$2,200.

Bank will finance iPhone from 3,000 customers

Itaú bank will give the first three thousand customers who reserve the iPhone 13 in pre-sale Apple gift cards a sum of R$20, which can be used to purchase apps and games in the App Store, and subscribe to Apple Music and Apple. Buy TV or storage in iCloud.

In addition, it will be possible to accumulate a thousand points accumulated in iupp, the loyalty program of the bank.

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Itaú, in partnership with Apple, created the “iPhone forever” program, which allows the brand’s mobile phones to be paid in installments of 21 months, after which the device is exchanged for one year.

Since it was launched, the initiative already has 100,000 users. For the iPhone 13, the 128GB mini version will be available in 21 installments of R$219.97. According to Itaú, each CPF can purchase up to five models.

iPhone 12 up to R$1,500 cheaper

With the launch of the iPhone 13, the 12th generation models (mini and regular versions) are already up to R$1,500 cheaper.

Thus, the most basic version of the iPhone 13 (with 64GB) went from R$7,999 to R$6,499. The more robust lines (Pro and Pro Max) are no longer sold.

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According to Bloomberg, Apple is expected to have historic sales in the last quarter of this year and generate nearly $120 billion in revenue despite the world’s chip shortage. This would represent an increase of about 7% over the previous year, more than Apple earned in a full year ten years ago.

Pre-sale of Apple's new iPhone 13 series starts this Friday 15th in Brazil Photo: Jeenah Moon / Bloomberg
Pre-sale of Apple’s new iPhone 13 series starts this Friday 15th in Brazil Photo: Jeenah Moon / Bloomberg

See model prices:

iPhone 13 Mini
128GB: R$6,599
256GB: R$7,599
512GB: R$9,599

iPhone 13
128GB: R$7,599
256GB: R$8,599
512GB: R$10,599

iPhone 13 Pro
128GB: R$9,499
256GB: R$10,499
512GB: R$12,499
1TB: $14,499

iPhone 13 Pro Max
128GB: R$10,499
256GB: R$11,499
512GB: R$13,499
1TB: $15,499

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