Internet sales giant Alibaba, China 's "Day of Singles" on the occasion of two minutes, 1.44 billion dollars (1.27 billion euros) sold. A monster sales operation. The company can also beat last year's sales record.
Since it took place behind the "1" day of November 11th, it has the opportunity to increase the sales of Alibaba and its competitors massively with promotions. The party has its origins against student circles of the 1990s, a counterweight to Valentine's Day.
This event has become the largest of its kind in the world, far beyond the US "Black Friday" and "Cyber Monday". It started at midnight, local time. Two minutes later, Chinese giant online sales were sold for $ 1.44 billion at the Tmall web store. Xiaomi, Apple and Dyson products are the most popular.
Last year's record was 25.4 billion dollars, more than 15 hours later, according to South China Morning Post, the counter was already $ 24.3 billion. The ongoing trade war between China and the United States seems to have little effect on domestic consumption.