93% of Argentine consumers made cuts in recent months expenses purchase of clothing, reorganization of house and use of services, Due to the current economic context, according to a survey conducted by consultant Kantar TNS and Kantar Millward Brown.
Consultant, based on the results of the study "Re-thinking Expenses"In general, the Argentines were not willing to resign from certain services, such as prepaid, additional cable and mobile phones, and in cases where the outage pointing to extra-curricular activities is "unavoidable", the purchase of clothing or spending for the reorganization of the House.
"The Argentinians have reduced 93% of the number of descending or decreasing consumption or expenditures," said Kantar.
The survey, which also included questions about tourism, took place in September and covered a sample of 1,200 cases, men and women older than 18 years of age living in different parts of the country.
. The General Economic Index Index (IGEE), which we have prepared in Kantar TNS, has been contracted since November of last year and reached the lowest 14 years in the last four months ım, explained Tomás Veitz, the company.
Vietz announced this when analyzing How the habits of Argentine consumers are affected, how the three groups are identified: expenditures, moderate costs and decreasing expenses.
The first of these is the Argentinians who are not willing to resign the specific services they have as social services, for example the last thing that has been discontinued, but has already suspended 10%.
In this category there were also those who wanted to support the additional cable (49%) or the cell phone plan (50%).
Meanwhile, in the second group, where the need for moderation is dominant, consumers have not stopped, doing certain activities, but they have not done it with the same frequency or intensity as in the past Bu.
Finally, the high-rate purchases among those who reduce or suspend costs, related to the devaluation or purchasing power to travel abroad, such as buying a ticket, have, among other things, been dominant.
According to Kantar, bir when we look at the data of the people who manage / suspend their services or activities, the 35-49 age group is the person who makes it the most, and the 18-24 age group is trying to protect their purchases and not resigning them ar seen. .